UJE - The first Croatian olive oil shop

by - Tridvajedan

Uje olive oil shop visual identity

Uje is the first Croatian olive oil shop specialized in top quality olive oils and delicatessen. The brand is new on the market, so a strong visual identity was needed. The visual identity had to clearly communicate the characteristic of the product (oil) and those characteristics have to be visible in all company materials.

Uje logotype is designed by an intervention in typography. Logotype’s “liquid” form, combined with primary color, sets the basics of the identity. Color is the most important element that defines the identity in the strongest way. As an additional graphic element in some company materials a structure made by repetition of logotype is used. To additionally emphasize the “natural” and “ecological” elements that the brand is promoting, all UJE company materials (business stationary, paper bags, wrapping paper, POS poster, leaflet etc.) are printed on matt, uncoated paper.

awards and recognitions:

_in selection “Hrvatski dizajn sad / Croatian Design Now”, Victor Margolin i Feđa Vukić, 2009, CRO
_published in Novum - world of graphic design, New Media Magazine Verlag GmbH, 02 / 2008, D
_Outward finalist, Outward - Annual Award Outdoor, 2007, CRO
_Red Dot for High Design Quality, Red Dot Design Award: Communication Design, 2006, D